Course development is a collaborative and systematic process by which course materials are conceptualized, designed, and developed. Through this process, a subject-matter expertalong with a course development team that includes the academic dean, faculty colleagues, and members of the Center for Teaching and Learning, use the most efficient, effective, and appealing way students—whether they are taking the course on-ground or online—can acquire and apply knowledge, develop and apply competencies (or skills), and acquire and hold to values mapped to the course that will make them highly employable and successful in their careers in a global world.

At Kendall College, the dean identifies a subject-matter expert (SME) to work on a course. A subject-matter expert (SME) or domain expert is a person who is an authority in a particular area or topic. A SME has tons of content, experience, and insights that are essential to creating engaging and interactive courses that support the development of knowledge, competencies, and values. The SME works closely with the CTL Course Development Team, who provides insights into "best practices" that promote active, applied, and contextualized learning.

The entire course-development process includes three parts:

Conceptualization (approximately 10% of the process) during which the SME, with the dean and the CTL Course Development Team, define the scope of the course and how it contributes to the overall program and supports Kendall College's mission statement ("ready for the world").

During the next part, Design (approximately 15% of the process) the SME brainstorms an innovative way to organize the course into a framework that students will feel is authentic to the profession. This may include projects, problems, scenarios, etc. that professionals in the field actually do to apply the content students will learn in the course. 

Next, during Development (approximately 70% of the process), the SME, with ongoing support from the CTL Course Development Team, plans the details of each week of the course to promote active, applied, and contextualized learning as well as support students in achieving the course outcomes. This includes planning learning and assessment experiences that are engaging and interactive and incorporate a variety of digital learning resources. The CTL Course Development Team uses the course materials developed by the SME to create a master course site in Blackboard for both the on-ground and online versions of the course.

After the course runs for the first time, the SME participates in a Quality Assurance process (approximately 5% of the process) and revises course materials based on feedback from the students and the instructor.

What is Course Development?
In this video, you will learn about your role in the course development process and how you will collaborate with others to conceptualize, design, and develop the course.
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N/A 1/14/2017


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Course Development Handbook

The purpose of this document is to provide step-by-step directions on how to complete the three parts of course development: Conceptualize, Design, and Develop. It may seem overwhelming at first, but it is our intent that it can be a great resource to you as you work on the course. (Note: At this time, during the first term of course development, subject matter experts may view but not print or download this document.)

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Kendall College Curriculum Map

This sheet includes the Institutional Learning Outcomes, Program Outcomes (coming soon), and Ready for the World activities mapped to each course. You can also see the “Can-Do” Statements identified by General Education mapped to students in Year 1, Year 2, etc. (Note: Subject matter experts have the ability to view but not edit this document.)

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General Education "Can-Do Statements" Worksheet

Once you identify the Institutional Learning Outcomes (Competencies) mapped to your course, you can use this worksheet to determine what skills, associated with each of these competencies you plan to TEACH and which you EXPECT students to already have proficieny using in your course.

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Blackboard Exemplary Course Program Rubric

The  Exemplary  Course  Program  recognizes instructors and course  designers whose  courses demonstrate best practices in four  major  areas:  Course Design, Interaction & Collaboration, Assessment, and Learner Support. Submitted courses are evaluated by a peer group of Blackboard  clients using the Exemplary Course Program Rubric.


CTL Course Development Team


Art Schneiderheinze, Ph.D.

Project Leader

Art's role is to coordinate the entire course-development process, manage the CTL Development Team's role in the process, and serve as a resource for deans and subject-matter experts on pedagogy, instructional design, and educational technology.

Dakota Johnston


Dakota works with subject-matter experts to produce short videos to be included in courses to enhance learning.

Mark Mahoney

Course Content Developer

Mark works with the deans and subject-matter experts in Business and General Education to develop digital content; copyedit content for errors, style, accuracy, and meaning; and upload content to Blackboard.

Megan Platt, M.S.

Content Course Developer

Megan works with the deans and subject-matter experts in General Education and Hospitality Management to develop digital content; copyedit content for errors, style, accuracy, and meaning; and upload content to Blackboard.